Just how loyal are your customers?

From entrenpreneur.com, a loyalty program is a great way to reward your repeat customers as studies have shown that repeat customers are 8x more likely to buy again than a new customer. What is needed to start a loyalty program? First, you need to understand your customer segments to align benefits with each of them. Second, you need to focus your advertising and effort on current customers to make sure they stay that way - so don't worry about advertising your new program. And third, offer exclusive promotions - sometimes something as simple as free shipping will keep a customer from moving on even if another product is a little cheaper.